by CPhillips | May 30, 2017 | Blogging, Branding, Communication Planning, digital communications, strategic communications, website
Here are 6 ways to tell if your website needs rehab. Ask yourself these questions. Does it have a goal? Is it useful and readable? Why would someone come to the site? Most people don’t go to a site because they just feel like sitting in front of a computer and...
by CPhillips | May 25, 2017 | Blogging, Branding, Communication Planning, Communications, digital communications, marketing, public relations, social media, strategic communications, website
A lot of people look at an electronic newsletter as the PDF version of their standard print newsletter. I think it needs to be more than that. Digital time is valuable time. If you are going to ask your readers to invest the time to read what you are saying, don’t...
by CPhillips | May 23, 2017 | Blogging, Communication Planning, Communications, digital communications, interviews, social media, speech writing
What is your job as a communicator? I’d say it’s to make the important information interesting enough to capture a reader’s attention. People respond to your stories on three basic levels: 1) intellectually, 2) emotionally or 3) visually. That’s where creativity comes...
by CPhillips | Apr 20, 2017 | Blogging, Communications
When you first start writing a story, either fiction or non, you’re excited about it. You’ve got all these thoughts and are ready to get it on paper. You’ve got a great idea of where you’re going to end up. But then something happens. You get to the middle of the...
by CPhillips | Apr 18, 2017 | Blogging, Branding, Business, Communication Planning, Communications, Corporate Culture, leadership, strategic communications
I’m talking about mission statements today. I personally believe you can find value in writing a mission statement not only for your business but for yourself as well. So feel free to adapt the information here and put it to use in both areas of your life. What is a...