Does your website need rehab?

by CPhillips | May 30, 2017 | Blogging, Branding, Communication Planning, digital communications, strategic communications, website

Here are 6 ways to tell if your website needs rehab. Ask yourself these questions. Does it have a goal? Is it useful and readable? Why would someone come to the site? Most people don’t go to a site because they just feel like sitting in front of a computer and...

Is an E-newsletter for you?

by CPhillips | May 25, 2017 | Blogging, Branding, Communication Planning, Communications, digital communications, marketing, public relations, social media, strategic communications, website

A lot of people look at an electronic newsletter as the PDF version of their standard print newsletter. I think it needs to be more than that. Digital time is valuable time. If you are going to ask your readers to invest the time to read what you are saying, don’t...

Is it time to rethink your writing?

by CPhillips | May 23, 2017 | Blogging, Communication Planning, Communications, digital communications, interviews, social media, speech writing

What is your job as a communicator? I’d say it’s to make the important information interesting enough to capture a reader’s attention. People respond to your stories on three basic levels: 1) intellectually, 2) emotionally or 3) visually. That’s where creativity comes...

What every complaining customer wants

by CPhillips | May 16, 2017 | Communications, Corporate Culture, Crisis Communications, Customer Service, leadership, satisfaction

Even with the best of intentions, sometimes things go wrong. How you handle that incident will determine whether your customer will remain loyal or if they will look elsewhere for their future needs. If you screw up, fix it fast. Tell the truth and tell the customer...

Are you customer minded?

by CPhillips | May 11, 2017 | Business, Communications, Corporate Culture, Customer Service, Employee engagement, leadership, satisfaction

How would you define your customer? When is the last time you thought about them? Do you now their beliefs and thoughts? What drives their actions? Do you think of them as invited guests? What happens within the walls of your business directly effects whether that...