by CPhillips | Aug 7, 2018 | Advertising, Blogging, Branding, Communication Planning, Communications, digital communications, public relations, social media, speech writing, website
I read the latest newsletter from Ann Wylie this morning. (If you aren’t familiar with her, you need to be – check out her site.) In our daily life, messages and information bombard us constantly. As communicators, our goal is to get our message heard,...
by CPhillips | Aug 8, 2017 | Blogging, Branding, Business, Corporate Culture, Customer Service, Employee engagement, motivation, personal growth
There will always be times in your career where you feel overwhelmed or frustrated. Maybe you feel like throwing in the towel and moving on. Instead of letting those feelings drive you away from a career you enjoy, here’s some ways to re-ignite your passion for the...
by CPhillips | Aug 1, 2017 | Blogging, Business, Communication Planning, Communications, Corporate Culture, Employee engagement, personal growth, strategic communications, writing
You’ve completed a project. You’ve tracked the results. In your mind, it’s a success. However, you haven’t really heard anything from your client or boss. So how do you know? You’ve got to ask for feedback. That’s not the same thing as asking for a pat on the back. It...
by CPhillips | Jul 20, 2017 | Blogging, Communication Planning, Communications, digital communications, public relations, social media, video communications, writing
Learning to create compelling video is a must. Some speculate that by 2020, 80 percent of internet content will be video. Right now, 50% of shared content is video. With over 2 billion people on Facebook, is your content drawing people in or sending them to your...
by CPhillips | Jul 18, 2017 | Advertising, Business, Communication Planning, digital communications, writing
If budget is your first question when it comes to advertising, you’ve already missed the mark. Before you even plan your budget, you need to focus on the message. Does the ad tell a story? If it just conveys information you’ve left off the biggest draw for an...
