What’s in it for me?

I read the latest newsletter from Ann Wylie this morning. (If you aren't familiar with her, you need to be - check out her site.)  In our daily life, messages and information bombard us constantly. As communicators, our goal is to get our message heard,…

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How to get their attention and keep it

Whether it’s your blog, direct mail, email or a brochure, you’ve got to make sure the benefits of your company or product are front and center. Don’t bury the information that customers need to make decisions. Few people read every word. Make sure your headlines,…

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