by CPhillips | Jun 20, 2017 | Branding, Business, Communication Planning, Corporate Culture, Crisis Communications, Customer Service, leadership, public relations, public speaking, strategic communications
When it goes really wrong, do you have a plan? Anyone who has a business needs a crisis communications plan. That plan should be reviewed on a regular basis and updated with potential new threats. Your plan should address at least the top five things you could see...
by CPhillips | Jun 15, 2017 | Blogging, Communications, digital communications, layout and design, marketing, writing
I’m not a designer, but I’ve learned a few tricks over the years. The first thing you need to understand is there is a relationship between the content and the design. You need to learn to see patterns and needs in the content. Your reader, or audience, will respond...
by CPhillips | Jun 13, 2017 | Blogging, Branding, Business, Communications, Customer Service, digital communications, marketing, public relations, social media, strategic communications
Whether it’s your blog, direct mail, email or a brochure, you’ve got to make sure the benefits of your company or product are front and center. Don’t bury the information that customers need to make decisions. Few people read every word. Make sure your headlines, sub...
by CPhillips | Jun 1, 2017 | Blogging, Communication Planning, Communications, digital communications, interviews, social media, speech writing, strategic communications, website
What turns a good feature into a great feature? Feature stories are some of my favorite pieces to write. They allow you the ability to really tell a story, craft characters and really engage your readers. Good feature stories get the job done, but with a little more...
