Do you have a plan for when “it” hits the fan?

When it goes really wrong, do you have a plan? Anyone who has a business needs a crisis communications plan. That plan should be reviewed on a regular basis and updated with potential new threats. Your plan should address at least the top five things…

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How to get their attention and keep it

Whether it’s your blog, direct mail, email or a brochure, you’ve got to make sure the benefits of your company or product are front and center. Don’t bury the information that customers need to make decisions. Few people read every word. Make sure your headlines,…

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What turns a good feature into a great feature?

What turns a good feature into a great feature? Feature stories are some of my favorite pieces to write. They allow you the ability to really tell a story, craft characters and really engage your readers. Good feature stories get the job done, but with…

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