Do you have a plan for when “it” hits the fan?

When it goes really wrong, do you have a plan? Anyone who has a business needs a crisis communications plan. That plan should be reviewed on a regular basis and updated with potential new threats. Your plan should address at least the top five things you could see going wrong. You need to have an … Continue reading Do you have a plan for when “it” hits the fan?

Don’t overlook text and type in your design

I’m not a designer, but I’ve learned a few tricks over the years. The first thing you need to understand is there is a relationship between the content and the design. You need to learn to see patterns and needs in the content. Your reader, or audience, will respond to the hierarchy, organization, contrast and … Continue reading Don’t overlook text and type in your design

How to get their attention and keep it

Whether it’s your blog, direct mail, email or a brochure, you’ve got to make sure the benefits of your company or product are front and center. Don’t bury the information that customers need to make decisions. Few people read every word. Make sure your headlines, sub heads, lists and captions carry the important information. Does … Continue reading How to get their attention and keep it