by CPhillips | Jul 20, 2017 | Blogging, Communication Planning, Communications, digital communications, public relations, social media, video communications, writing
Learning to create compelling video is a must. Some speculate that by 2020, 80 percent of internet content will be video. Right now, 50% of shared content is video. With over 2 billion people on Facebook, is your content drawing people in or sending them to your...
by CPhillips | Jul 7, 2017 | Blogging, Branding, Communications, Corporate Culture, leadership, motivation, personal growth, public relations, social media, speech writing, storytelling, strategic communications, youth engagement
This is not one of my usual posts. There are no tips or tricks. These thoughts have been on my mind. After the ridiculous way the Trump/CNN/WWE tweet is being bantered around, I just can’t keep silent any more. As long as people have been communicating, it has stirred...
by CPhillips | Jul 6, 2017 | Blogging, Branding, Business, Communications, Corporate Culture, Customer Service, digital communications, Employee engagement, leadership, personal growth, public relations, public speaking, satisfaction, social media, writing
One thing I’ve noticed throughout my life is that each of us have the power to affect the outcome of any given situation, even if it’s just in a small way. The emotion or feeling you put out, has a direct impact on how someone else will react to a situation or event....
by CPhillips | Jul 3, 2017 | Blogging, Communications, Corporate Culture, digital communications, Employee engagement, public relations, public speaking, social media, strategic communications
Do you think of yourself as a brand? You should. In today’s digital world, whether you like it or not, everything you post creates an image of you in someone’s mind. You may be the type that throws up your middle finger and says “I don’t care what anyone else thinks.”...
by CPhillips | Jun 15, 2017 | Blogging, Communications, digital communications, layout and design, marketing, writing
I’m not a designer, but I’ve learned a few tricks over the years. The first thing you need to understand is there is a relationship between the content and the design. You need to learn to see patterns and needs in the content. Your reader, or audience, will respond...
by CPhillips | Jun 13, 2017 | Blogging, Branding, Business, Communications, Customer Service, digital communications, marketing, public relations, social media, strategic communications
Whether it’s your blog, direct mail, email or a brochure, you’ve got to make sure the benefits of your company or product are front and center. Don’t bury the information that customers need to make decisions. Few people read every word. Make sure your headlines, sub...
