by CPhillips | Jul 6, 2017 | Blogging, Branding, Business, Communications, Corporate Culture, Customer Service, digital communications, Employee engagement, leadership, personal growth, public relations, public speaking, satisfaction, social media, writing
One thing I’ve noticed throughout my life is that each of us have the power to affect the outcome of any given situation, even if it’s just in a small way. The emotion or feeling you put out, has a direct impact on how someone else will react to a situation or event....
by CPhillips | Jun 20, 2017 | Branding, Business, Communication Planning, Corporate Culture, Crisis Communications, Customer Service, leadership, public relations, public speaking, strategic communications
When it goes really wrong, do you have a plan? Anyone who has a business needs a crisis communications plan. That plan should be reviewed on a regular basis and updated with potential new threats. Your plan should address at least the top five things you could see...
by CPhillips | Jun 13, 2017 | Blogging, Branding, Business, Communications, Customer Service, digital communications, marketing, public relations, social media, strategic communications
Whether it’s your blog, direct mail, email or a brochure, you’ve got to make sure the benefits of your company or product are front and center. Don’t bury the information that customers need to make decisions. Few people read every word. Make sure your headlines, sub...
by CPhillips | May 30, 2017 | Blogging, Branding, Communication Planning, digital communications, strategic communications, website
Here are 6 ways to tell if your website needs rehab. Ask yourself these questions. Does it have a goal? Is it useful and readable? Why would someone come to the site? Most people don’t go to a site because they just feel like sitting in front of a computer and...
by CPhillips | May 25, 2017 | Blogging, Branding, Communication Planning, Communications, digital communications, marketing, public relations, social media, strategic communications, website
A lot of people look at an electronic newsletter as the PDF version of their standard print newsletter. I think it needs to be more than that. Digital time is valuable time. If you are going to ask your readers to invest the time to read what you are saying, don’t...
by CPhillips | Apr 18, 2017 | Blogging, Branding, Business, Communication Planning, Communications, Corporate Culture, leadership, strategic communications
I’m talking about mission statements today. I personally believe you can find value in writing a mission statement not only for your business but for yourself as well. So feel free to adapt the information here and put it to use in both areas of your life. What is a...
