by CPhillips | May 22, 2018 | Blogging, Branding, Communication Planning, Communications, digital communications, Media, public relations, social media, strategic communications
Before you can start creating shareable content, you need to understand what it is and the psychology behind it. Shared content can be many things – useful and helpful information, entertainment and inspirational material. It will always answer one of the...
by CPhillips | Sep 28, 2017 | Blogging, Business, Communications, digital communications, marketing, public relations, social media
Your brand reflects your personality and the services that you offer to your clients. It’s the first impression someone has of you. The right brand will draw clients to you. Crafting an irresistible brand takes time and thought. Think about your unique style and...
by CPhillips | Sep 14, 2017 | Blogging, Branding, Communication Planning, Communications, digital communications, marketing, public relations, social media, strategic communications, writing
What makes a group different than a page? Both have an essence of engagement built into them, but a group really is about community. Setting up a group is easy. Facebook has a super simple format you follow. Make sure the description tells what the group is for, what...
by CPhillips | Jul 20, 2017 | Blogging, Communication Planning, Communications, digital communications, public relations, social media, video communications, writing
Learning to create compelling video is a must. Some speculate that by 2020, 80 percent of internet content will be video. Right now, 50% of shared content is video. With over 2 billion people on Facebook, is your content drawing people in or sending them to your...
by CPhillips | Jul 7, 2017 | Blogging, Branding, Communications, Corporate Culture, leadership, motivation, personal growth, public relations, social media, speech writing, storytelling, strategic communications, youth engagement
This is not one of my usual posts. There are no tips or tricks. These thoughts have been on my mind. After the ridiculous way the Trump/CNN/WWE tweet is being bantered around, I just can’t keep silent any more. As long as people have been communicating, it has stirred...
by CPhillips | Jul 6, 2017 | Blogging, Branding, Business, Communications, Corporate Culture, Customer Service, digital communications, Employee engagement, leadership, personal growth, public relations, public speaking, satisfaction, social media, writing
One thing I’ve noticed throughout my life is that each of us have the power to affect the outcome of any given situation, even if it’s just in a small way. The emotion or feeling you put out, has a direct impact on how someone else will react to a situation or event....
