by CPhillips | Jul 19, 2017 | College Life, leadership, motivation, personal growth, School, Sorority, writing
So you’re headed to college and moving away from home. It’s exciting and a little nerve racking all at the same time. Do you have the basic skills in your arsenal to survive living on your own? Before you pack the first box, make sure you’ve got these essentials...
by CPhillips | Jul 18, 2017 | Advertising, Business, Communication Planning, digital communications, writing
If budget is your first question when it comes to advertising, you’ve already missed the mark. Before you even plan your budget, you need to focus on the message. Does the ad tell a story? If it just conveys information you’ve left off the biggest draw for an...
by CPhillips | Jul 6, 2017 | Blogging, Branding, Business, Communications, Corporate Culture, Customer Service, digital communications, Employee engagement, leadership, personal growth, public relations, public speaking, satisfaction, social media, writing
One thing I’ve noticed throughout my life is that each of us have the power to affect the outcome of any given situation, even if it’s just in a small way. The emotion or feeling you put out, has a direct impact on how someone else will react to a situation or event....
by CPhillips | Jun 15, 2017 | Blogging, Communications, digital communications, layout and design, marketing, writing
I’m not a designer, but I’ve learned a few tricks over the years. The first thing you need to understand is there is a relationship between the content and the design. You need to learn to see patterns and needs in the content. Your reader, or audience, will respond...
by CPhillips | May 9, 2017 | Blogging, Communication Planning, digital communications, social media, website, writing
People are visiting websites less and less. They are getting their information from Facebook or other social channels. Yet most of us can’t just ditch the traditional website. So how can we keep it relevant and draw our customers in? Online users: Want ease of use Use...
by CPhillips | May 5, 2017 | Blogging, Communication Planning, Communications, Customer Service, marketing, social media, strategic communications, website, writing
There are still people who think there is no return on investment (ROI) where social media is concerned. They are still convinced it’s just something the younger generation is using. It’s something you can let an intern focus on. Well I’m here to tell you, they are...
