by CPhillips | Aug 1, 2017 | Blogging, Business, Communication Planning, Communications, Corporate Culture, Employee engagement, personal growth, strategic communications, writing
You’ve completed a project. You’ve tracked the results. In your mind, it’s a success. However, you haven’t really heard anything from your client or boss. So how do you know? You’ve got to ask for feedback. That’s not the same thing as asking for a pat on the back. It...
by CPhillips | Jul 20, 2017 | Blogging, Communication Planning, Communications, digital communications, public relations, social media, video communications, writing
Learning to create compelling video is a must. Some speculate that by 2020, 80 percent of internet content will be video. Right now, 50% of shared content is video. With over 2 billion people on Facebook, is your content drawing people in or sending them to your...
by CPhillips | Jun 15, 2017 | Blogging, Communications, digital communications, layout and design, marketing, writing
I’m not a designer, but I’ve learned a few tricks over the years. The first thing you need to understand is there is a relationship between the content and the design. You need to learn to see patterns and needs in the content. Your reader, or audience, will respond...
by CPhillips | Jun 1, 2017 | Blogging, Communication Planning, Communications, digital communications, interviews, social media, speech writing, strategic communications, website
What turns a good feature into a great feature? Feature stories are some of my favorite pieces to write. They allow you the ability to really tell a story, craft characters and really engage your readers. Good feature stories get the job done, but with a little more...
by CPhillips | May 23, 2017 | Blogging, Communication Planning, Communications, digital communications, interviews, social media, speech writing
What is your job as a communicator? I’d say it’s to make the important information interesting enough to capture a reader’s attention. People respond to your stories on three basic levels: 1) intellectually, 2) emotionally or 3) visually. That’s where creativity comes...
