by CPhillips | Jul 6, 2017 | Blogging, Branding, Business, Communications, Corporate Culture, Customer Service, digital communications, Employee engagement, leadership, personal growth, public relations, public speaking, satisfaction, social media, writing
One thing I’ve noticed throughout my life is that each of us have the power to affect the outcome of any given situation, even if it’s just in a small way. The emotion or feeling you put out, has a direct impact on how someone else will react to a situation or event....
by CPhillips | Jul 3, 2017 | Blogging, Communications, Corporate Culture, digital communications, Employee engagement, public relations, public speaking, social media, strategic communications
Do you think of yourself as a brand? You should. In today’s digital world, whether you like it or not, everything you post creates an image of you in someone’s mind. You may be the type that throws up your middle finger and says “I don’t care what anyone else thinks.”...
by CPhillips | Jun 20, 2017 | Branding, Business, Communication Planning, Corporate Culture, Crisis Communications, Customer Service, leadership, public relations, public speaking, strategic communications
When it goes really wrong, do you have a plan? Anyone who has a business needs a crisis communications plan. That plan should be reviewed on a regular basis and updated with potential new threats. Your plan should address at least the top five things you could see...
by CPhillips | Jun 15, 2017 | Blogging, Communications, digital communications, layout and design, marketing, writing
I’m not a designer, but I’ve learned a few tricks over the years. The first thing you need to understand is there is a relationship between the content and the design. You need to learn to see patterns and needs in the content. Your reader, or audience, will respond...
by CPhillips | Jun 13, 2017 | Blogging, Branding, Business, Communications, Customer Service, digital communications, marketing, public relations, social media, strategic communications
Whether it’s your blog, direct mail, email or a brochure, you’ve got to make sure the benefits of your company or product are front and center. Don’t bury the information that customers need to make decisions. Few people read every word. Make sure your headlines, sub...
