by CPhillips | Sep 14, 2017 | Blogging, Branding, Communication Planning, Communications, digital communications, marketing, public relations, social media, strategic communications, writing
What makes a group different than a page? Both have an essence of engagement built into them, but a group really is about community. Setting up a group is easy. Facebook has a super simple format you follow. Make sure the description tells what the group is for, what...
by CPhillips | Sep 5, 2017 | Blogging, Branding, Business, Communication Planning, Communications, Corporate Culture, Customer Service, personal growth, strategic communications, writing
Questions are a great tool to unearth what lies beneath the surface in people. But knowing how to ask the right questions can be a huge asset. Learning how to ask questions that encourage people to open up will make you a better interviewer, storyteller or manager....
by CPhillips | Aug 1, 2017 | Blogging, Business, Communication Planning, Communications, Corporate Culture, Employee engagement, personal growth, strategic communications, writing
You’ve completed a project. You’ve tracked the results. In your mind, it’s a success. However, you haven’t really heard anything from your client or boss. So how do you know? You’ve got to ask for feedback. That’s not the same thing as asking for a pat on the back. It...
by CPhillips | Jul 20, 2017 | Blogging, Communication Planning, Communications, digital communications, public relations, social media, video communications, writing
Learning to create compelling video is a must. Some speculate that by 2020, 80 percent of internet content will be video. Right now, 50% of shared content is video. With over 2 billion people on Facebook, is your content drawing people in or sending them to your...
by CPhillips | Jul 18, 2017 | Advertising, Business, Communication Planning, digital communications, writing
If budget is your first question when it comes to advertising, you’ve already missed the mark. Before you even plan your budget, you need to focus on the message. Does the ad tell a story? If it just conveys information you’ve left off the biggest draw for an...
by CPhillips | Jun 20, 2017 | Branding, Business, Communication Planning, Corporate Culture, Crisis Communications, Customer Service, leadership, public relations, public speaking, strategic communications
When it goes really wrong, do you have a plan? Anyone who has a business needs a crisis communications plan. That plan should be reviewed on a regular basis and updated with potential new threats. Your plan should address at least the top five things you could see...
