by CPhillips | Jul 7, 2017 | Blogging, Branding, Communications, Corporate Culture, leadership, motivation, personal growth, public relations, social media, speech writing, storytelling, strategic communications, youth engagement
This is not one of my usual posts. There are no tips or tricks. These thoughts have been on my mind. After the ridiculous way the Trump/CNN/WWE tweet is being bantered around, I just can’t keep silent any more. As long as people have been communicating, it has stirred...
by CPhillips | Jul 3, 2017 | Blogging, Communications, Corporate Culture, digital communications, Employee engagement, public relations, public speaking, social media, strategic communications
Do you think of yourself as a brand? You should. In today’s digital world, whether you like it or not, everything you post creates an image of you in someone’s mind. You may be the type that throws up your middle finger and says “I don’t care what anyone else thinks.”...
by CPhillips | Jun 20, 2017 | Branding, Business, Communication Planning, Corporate Culture, Crisis Communications, Customer Service, leadership, public relations, public speaking, strategic communications
When it goes really wrong, do you have a plan? Anyone who has a business needs a crisis communications plan. That plan should be reviewed on a regular basis and updated with potential new threats. Your plan should address at least the top five things you could see...
by CPhillips | Jun 13, 2017 | Blogging, Branding, Business, Communications, Customer Service, digital communications, marketing, public relations, social media, strategic communications
Whether it’s your blog, direct mail, email or a brochure, you’ve got to make sure the benefits of your company or product are front and center. Don’t bury the information that customers need to make decisions. Few people read every word. Make sure your headlines, sub...
by CPhillips | Jun 1, 2017 | Blogging, Communication Planning, Communications, digital communications, interviews, social media, speech writing, strategic communications, website
What turns a good feature into a great feature? Feature stories are some of my favorite pieces to write. They allow you the ability to really tell a story, craft characters and really engage your readers. Good feature stories get the job done, but with a little more...
by CPhillips | May 30, 2017 | Blogging, Branding, Communication Planning, digital communications, strategic communications, website
Here are 6 ways to tell if your website needs rehab. Ask yourself these questions. Does it have a goal? Is it useful and readable? Why would someone come to the site? Most people don’t go to a site because they just feel like sitting in front of a computer and...
