Today we’re starting to take a close look at your personal brand. Just like Nike or Reese, we want people to begin building a mental picture of you from what they find online and in your “marketing” pieces – that’s your resume, cover letters and emails.
Deciding how you want to brand yourself is an important step. Use the attached worksheet to build on the information found in your workbook.
In your workbook, you described what success looks like to you. You’ll continue to build on that today by writing your goal. Don’t just think it. Actually commit it to paper. Put it somewhere you can read it every day.
That will help you create a vision for your success path. That vision is what you’ll use to create your own personal brand. You’ll use that to find careers that allow you to be the person you envision.
When you put it all together, you’ll have your personal career branding statement. There’s some examples in your workbook, but make sure you create one that is true to you.
A personal brand allows you to showcase the best of you. You control the image your friends, colleagues, potential bosses and your network of contacts build of you. We want them to recognize you for the skills, talents and strengths you possess.
By taking control of your brand, you build your authority and credibility and open the door to potential professional opportunities.
Here are just 5 benefits to having a strong personal brand:
1. You are perceived to have a higher value.
2. You differentiate yourself from the competition.
3. It allows you to connect with a larger audience.
4. You attract opportunities matching the strengths and skills you promote.
5. You build trust and credibility.
Building a personal career brand may feel overwhelming at the start, but with just a few steps you’ll be on the way to building a brand identity for yourself that sets you apart from other applying for the same position.
Downloads: What is My Brand?
